Welcome to the aasp 2026 Summit!Please review the information below detailing the event schedule, site location, parking, and more. If you have any questions about this information, please feel free to contact the aasp Office at [email protected] or by calling (206) 803-1292.
Baird Center 400 W Wisconsin Ave Milwaukee, WI 53203
Hilton Milwaukee Parking Guests staying at the Hilton Milwaukee may self-park in the hotel’s covered parking garage for $40 per day. In-and-out privileges are included. The second floor of the parking garage connects directly to the hotel. The Hilton Milwaukee is connected to the Baird Center by an indoor skywalk, making it easy to travel between the hotel and the conference without moving your vehicle.
Baird Center Parking The Baird Center also offers convenient indoor parking in its attached garage. Garage entrances are located at:
500 W. Wells Street
501 W. Kilbourn Avenue
Additional public parking is available throughout downtown Milwaukee. Attendees who are not staying at the Hilton may find the Baird Center garage to be the most convenient option. Parking rates and availability are subject to change.
Hilton Milwaukee: 509 W. Wisconsin Avenue, Milwaukee, WI 53203 Baird Center: 400 W. Wisconsin Avenue, Milwaukee, WI 53203
The full scheduleis available on the aasp Summit website and on the app.
Special Events
Navigate - New to Summit FREE Pre-Conference Session (All are welcome!) Date and Time: Tuesday, September 22 | 1:30 PM – 5:00 PM Location: S101 D-E
2026 Welcome, Conference Kick-Off, and Awards Presentation Date and Time: Wednesday, September 23 | 9:00 AM – 9:30 AM Location: Grand Ballroom
Innovation Lab - Heller Consulting Date and Time: Wednesday, September 23 | 12:00 PM – 1:30 PM Location: S101 C
Headshot Lounge Date and Time: Wednesday, September 23 | 12:00 PM - 3:00 PM Location: Grand Ballroom Note: Link to photo gallery will be sent post-Summit
President's Reception (All are welcome!) Date and Time: Wednesday, September 23 | 6:30 PM – 8:30 PM Location: Grand Ballroom
Innovation Lab - Heller Consulting Date and Time: Thursday, September 24 | 8:00 AM - 9:30 AM Location: S101 C
Innovation Lab - Sleek Date and Time:Thursday, September 24 | 12:00 PM – 1:30 PM Location: S101 C
Paws for a Break Date and Time: Thursday, September 23 | 1:00 PM - 3:15 PM and Friday, September 24 | 10:00 AM - 10:45 AM Location: Grand Ballroom
Pre-Conference Workshops
All pre-conference sessions will take place on Tuesday, September 22. You may add one of these sessions to your Summit registration for an extra fee.
Data Analytics & Business Intelligence: 2:00 PM - 5:00 PM - $100.00
Gift Administration: 2:00 PM - 5:00 PM - $100.00
Dietary Restrictions
The venue staff is informed of attendee dietary restrictions; buffet items should include listed ingredients. If needed, please request a modified meal with the banquet staff.
Tours
Pabst Mansion Tour Tuesday, September 22 Please meet in the Registration Area at 3:00 PM; the bus to the tour will leave promptly at 3:15 PM.
Milwaukee Morbid Mirrorlight Tour Tuesday, September 22 Please meet in the Registration Area at 7:15 PM; the group will leave promptly at 7:30 PM to walk to the public market.
*Pre-registration is required for both tour options.
Dine-Arounds
Dine-Around participants will meet in theHilton Milwaukee Lobby 30 minutes prior to the reservation time at their selected restaurant. Please look for the sign with the name of your restaurant. Dining groups may coordinate travel to/from the restaurants themselves (walking, taxis, Uber, Lyft, etc.). Need to meet your Dine-Around group at the restaurant? Please contact the office so we can let them know.
Remember to ask your servers for separate checks!
Dine-Arounds are available this year for the following dates and times*:
Wednesday, September 23 - Meet at 7:00 PM, reservations at 7:30 PM.
Thursday, September 24 - Meet at 6:00 PM, reservations at 6:30 PM.
*Limited space is available.
Summit Exhibit Hall & Summit-ordle
We hope that you will take some time to meet this year's Sponsors and Exhibitors and visit their booths in the Summit Exhibit Hall.
The exhibit hall will open at the following times:
Put your word skills to the test! Each day in the exhibit hall, five hidden words will lead you to a mystery word—and a chance to win a prize. Explore, solve, submit your completed Summit-ordle card, and you could walk away a winner! A new puzzle awaits each day, so be sure to play all three. Winners for Summit-ordle will be drawn at the end of each day and announced via an app notification.
PRIZES
Travel Package (Airline and Gas gift cards) from Advance Data Strategy
1. Plan which sessions you want to attend in advance
Check out the schedule on the website or download the app and make a note of which sessions or presenters you especially want to see.
2. Wear comfortable shoes
You might find that you do a surprising amount of walking at an aasp Summit. Between getting from your hotel to the conference venue, walking between sessions, and going out in the evening for dinner or social events, you may well be on your feet all day. So make sure you wear shoes that are comfortable and won't cause you pain.
3. Dress in layers
Business casual is appropriate for all aasp presentations and any related events. We do recommend that you dress in layers as session rooms can vary in temperature.
4. Do attend the social events
Social events, such as receptions or social events are an important part of the Summit experience as they give you a chance to talk with the other attendees and exhibitors in a more informal setting. So do make an effort to attend at least some of the social events as well as education sessions.
5. Stay in touch
As we all know, conferences are a great way to connect with our counterparts at other institutions or friends we haven't seen in a long time, but don't let that contact end at Summit. We encourage you to stay in touch, share ideas, and compare challenges to get the most out of the 2026 Summit. Share your experience online and use #aasp2026 when posting.
Visiting Milwaukee
In mid to late September, in Milwaukee, WI, the average high for September is 75° with an average low of 58°.
Looking for things to do in Milwaukee? Start here. Explore iconic attractions like the Milwaukee Art Museum, the Harley-Davidson Museum, and Discovery World; cheer on the Milwaukee Bucks during the Playoffs at Fiserv Forum; or taste your way through the Milwaukee Public Market. From live music and theater to local boutiques, chef-driven restaurants, and a classic Friday fish fry, every neighborhood brings its own flavor, and something is always happening across Milwaukee.
